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01
DREAM
Nom Nom is an order ahead and loyalty platform that Hathaway created to license to clients. It is meant to be used as a starting point to jump-start both design and development, while also allowing complete customizations specific to each client.
Role
UX/UI Design
Product Design
Problem
In 2017 Hathaway was planning to build a handful of functionally similar apps in the fast casual and quick service restaurant space. Having recently launched apps for both Jamba Juice and The Coffee Bean & Tea Leaf, we knew there were a lot of inefficiencies and repetitive problem solving that could be reduced. By addressing these issues we hoped to create a better value for the client and increase the agency’s margins.
Our goal was to create a base app with proven UX that could be easily themed and demoed to potential clients. From there we could take the themed base app and decide on specific areas of customization.
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